Our Mission
The most valued productivity solutions in the world 

At RAYLEE , Our goal is to be Great to Work With. This includes delivering innovative solutions to technicians in the shop as well as providing support for our distributors in the field. From hand tools, toolboxes, and specialty items to a full range of power tools, electronics, and shop equipment, RAYLEE Tools has it all.

Our company is committed to this shared set of values that drives our organization, defines our culture, and aims to empower every team member and technician.

Drive: You’re dedicated to the daily grind and so are we. Our tools and relationships are designed to set you up for success.

Trust: We deliver on our promises and work hard to solve problems through our best-in-class products and our people.

Quality: We are built to last. We focus on providing world-class products and service to professional technicians everywhere.


We deeply believe in:

  • Non-negotiable Product
    & Workplace Safety
  • Uncompromising Quality 
  • Passionate Customer Care
  • Fearless Innovation
  • Rapid Continuous Improvement 


Our behaviors define our success:

  • We demonstrate Integrity. 
  • We tell the Truth.
  • We respect the Individual.
  • We promote Teamwork. 
  • We Listen. 


To be acknowledged as the:

  • Brands of Choice
  • Employer of Choice
  • Franchisor of Choice
  • Business Partner of Choice
  • Investment of Choice